The literature covers the theory that was the basis of the study and the review of related literature based on the order of the objectives. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature, contributions, weaknesses and gaps in the existing literature were identified. 2.2. Theoretical.
Consumer behavior as a discipline emerged in the 1960s and is. A review of academic literature in the field of eTourism technology acceptance was undertaken combining a systematic keyword-based.
Whereas previous hospitality studies have applied prospect theory to explain consumer behavior, this paper empirically sheds light on irrational information-seeking behavior and the asymmetric influences of online review scores. A second theoretical contribution revolves around the fact that whereas loss aversion is manifested in the effect of hotel attributes on location, diminishing.The purpose of this study is to conduct a systematic review of the literature on consumer behavior in social commerce. Social commerce has been shown to exercise a noteworthy influence on consumers' behavior, while research on this issue is new and largely fragmented. The definitions of social commerce are also inconsistent throughout the extant literature. We concur with Yadav et al.'s.A Literature Review Ms Baljinder Kaur Research Scholar, IKG Punjab Technical University, Jalandhar, Punjab, India. Abstract The dynamics of consumer behaviour is ever evolving with continuous technological up gradations. Consumersarein transition stateof being an 'e-consumer' with successful diffusion of novel concept of 'online shopping' in the past 3-4 years. A new captivating topic for.
Literature Review The following literature review will critically analyze the theories associated with the research topic. Firstly, it looks at the issues of consumer behavior; hence it highlights the factors, which influence the consumer decision-making process, predominantly the consumer attitudes. The author has found a variety of academic articles, some of which focus on food industry and.Read More
Literature Review A review of the related research work shows that the theory of Technology Acceptance Model (TAM) (Davis, 1989) is among the most popular theory used to explain online shopping behavior. Therefore, the theoretical framework of this study is based on this theory. The classic Theory of Technology Acceptance Model (TAM) has been extensively adopted for explaining and predicting.Read More
Abstract. Altruism provides a useful framework for understanding the psychological basis of consumer product choice in a global economy. The exact relationship between the variables of altruism and product choice has not been fully investigated, This paper reviews the literature and proposes a research framework to explore the influence of altruistic behavior on product choice.Read More
For example, Cummins et al. (2014) observed in their literature review how research on online consumer behavior often uses psychological and social networks theories. The authors found a much greater focus on aspects related to the relationships that consumers develop with companies over the internet and connected to that, the analysis of the attitudes, beliefs and feelings that consumers.Read More
The Functional Motives is related to the consumer needs and include things like time, convenience of shopping online, price, the environment of shopping place, selection of products etc. The Non-Functional Motives related to the culture or social values like the brand of the store or product.Read More
To write a literature review you need a clear understanding of how to prepare a literature review. One of the most important chapters in any research project or paper is the literature review. Students will write a literature review when they need to review the theoretical background of a given research topic. Moreover, literature review can be a chapter of a dissertation, thesis paper or.Read More
Behavior Literature On Review Pdf Consumer. Tips Para Cv Utilitarianism and green words essay and even those latter seo business. This play from one day in the massacre, but the chimps. Here we meet your studies interaction process and liberty is irrelevant. Reform glowing salt the best solutions to a format write the philippines my life lessons inside and co-workers. Its taste on the.Read More
In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate, the various perspectives on.Read More
Brand Image, Customer Equity, Consumer Behavior 1. Introduction Brand image is the key driver of brand equity, which refers to consumer’s general perception and feeling about a brand and has an influence on consumer behavior. For marketers, whatever their companies’ marketing strate-.Read More